Overview

Cequens works on complying with the requested Delivery Time.

A Delivery Time Delay is determined based on 3 levels of termination priority, as per the below table:


Priority Type

Delivery Time

Critical (OTP Message)

0~10 Seconds

Urgent (Transactional Message)

0~60 Seconds

Standard (Promotional Message)

Up to 60 minutes for 1 minute per SMS


Message Types

  • Critical (OTP Message): A one-time-password message is used for two-factor authentication, financial balance alerts, etc. These messages are time-critical and should be delivered within zero to 10 seconds from sending them.


  • Urgent (Transactional Message): This message is used for transaction confirmations, customer surveys, package notifications, etc. These messages are time-critical and should be delivered within zero to 60 seconds from sending them.


  • Standard (Promotional Message): This message is used for sending marketing promo codes, bulk notifications, special offers, advertisements, and promotional campaigns. These messages aren’t as time-critical and should be delivered within one hour from sending them.


Note: You need to use the assigned accounts in same communicated type of traffic. Using mixed-type traffic will impact delivery time and lead to account suspension.



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