WhatsApp Business is a downloadable app with no access to APIs or the ability to integrate with any other systems; it's more professional than the personal WhatsApp application but less professional and less scalable than WhatsApp Business APIs. It is suitable for local business owners and small to medium businesses with built-in quick responses, and only one person can access it.
WhatsApp Businesses API is a scalable platform with accessible APIs and the ability to integrate with other systems (CRMs, contact center, etc). It is suitable for enterprise business and requires partnership with a WhatsApp Business APIs solution provide and the business to be verified by Facebook. WhatsApp Business API supports multi-agents, automation, and sending notification messages.
For more information on how CEQUENS can help, visit www.cequens.com/whatsapp-business-solution.