WhatsApp Business 

  • Is a downloadable app with no access to APIs or the ability to integrate with any other systems.
  • It is more professional than the personal WhatsApp application but less professional and less scalable than WhatsApp Business APIs. 
  • It is suitable for local business owners and small to medium businesses with built-in quick responses, and only one person can access it.

WhatsApp Business API 

  • Is a scalable platform with accessible APIs and the ability to integrate with other systems (CRMs, contact center, etc.). 
  • It is suitable for enterprise business and requires partnership with a WhatsApp Business APIs solution provide and the business to be verified by Facebook. 
  • WhatsApp Business API supports multi-agents, automation, and sending notification messages.