Targeted SMS refers to a text message that is sent to a specific group of people or individuals who meet certain criteria or characteristics. The goal of targeted SMS is to deliver relevant and personalized messages to a specific audience in order to achieve a specific objective.
Location-based advertising refers to a type of digital advertising that uses a mobile device's location data to display targeted ads to users in a specific geographic location.
To start using these services, you need the below requirements:
Item | Targeted Ad | Location-based Ad |
Content | Y | Y |
Sender ID | Y | Y |
Start Date | Y | Y |
Start Time | Y | Y |
End Date | Y | Y |
End Time | Y | Y |
ARPU / Segmentation | Y | N |
Mobile Internet | Y | N |
OS (Android / iOS) | Y | N |
Location | Y | Y |
Please note that the maximum characters accepted in your SMS are as follow:
Operator | Arabic SMS Length | English SMS Length |
Vodafone | 134 | 306 |
Etisalat | 134 | 320 |
Orange | 70 | 160 |